AUGUST 7 – Today, the Florida Mayhem are excited to announce our partnership with Gift of Life Marrow Registry to fight blood cancer. Gift of Life registers volunteer bone marrow and stem cell donors to help cure leukemia, lymphoma, sickle cell, and nearly 100 other diseases through transplantation.
Misfits Gaming and the Florida Mayhem, will work with Gift of Life to educate the public and recruit new marrow and stem cell donors at tournaments and gaming events. The partnership will kick off at a first-of-its-kind appearance to be held at the Blizzard Arena on August 8. Players, coaches and fans will be able to learn more about Gift of Life and show their support by signing up to join the marrow registry.
Young donors aged 18 to 35 provide the most successful outcome for transplant recipients, which naturally overlaps with esports audience demographics worldwide. Transplant physicians request this age demographic in donors 85 percent of the time.
“We are thrilled to team up with Misfits Gaming and the Florida Mayhem, who are ideal partners in the battle against blood cancer and other diseases,” said Gift of Life CEO and Founder Jay Feinberg. “This is an incredible opportunity to save more lives than ever before!”
Through our partnership, we’ll help recruit new registry members during live events, and through streaming platforms and social media. All we’ll need is for fans to order a cheek swab kit and complete a short health questionnaire to potentially save someone’s life.
The Florida Mayhem will also join in swab drives that Gift of Life Campus Ambassadors lead at colleges and universities across Florida. Since 2014, 540 Campus Ambassadors have volunteered more than 20,200 hours to add 42,350 people to the registry, producing 85 life-saving matches. This coming school year, 230 Campus Ambassadors at 103 colleges and universities across the country will host drives and events.
“Gift of Life is a fantastic organization that has saved and improved the quality of lives for almost 30 years, and all of us in Misfits Gaming and the Florida Mayhem are proud to be partnering with them,” said Florida Mayhem President John Kracum. “What I love most about this campaign is that not only does it let us and our community rally around a worthy cause, but it empowers our fans by letting them help others and save lives.”
About Gift of Life
Marrow Registry Gift of Life Marrow Registry is a 501(c)(3) nonprofit organization headquartered in Boca Raton, Fla. The organization, established in 1991, is dedicated to saving lives and facilitating bone marrow and blood stem cell transplants for patients with leukemia, lymphoma, and other blood-related diseases. To learn more about Gift of Life Marrow Registry, visit www.giftoflife.org
About Misfits Gaming
Misfits Gaming is a professional esports organization with teams in the most popular esports leagues including Riot Games’ League of Legends European Championship, Epic Games’ Fortnite, and the NBA’s 2K League through their affiliation with the NBA’s Miami Heat. The organization, through its brand Florida Mayhem, has a team franchise in Blizzard’s Overwatch League. To learn more about Misfits Gaming, visit https://misfitsgaming.gg/